This graph shows how much I spent on Amazon promotions since I started publishing these colouring books, against how many sales they produce. It doesn't look encouraging, does it?
Amount spent on ads £248, amount of book sold as a result £186. Result = misery, as I believe Mr Micawber might have put it. The results from the ads placed on the US (as opposed to UK) site is worse...
Amazon Sales Oct 21 - Jan 24 2022
1980s Pop - 107
Eurovision - 49
1970s New - 40
2020s Pop - 34
1970s Old - 19
Pop Annual - 18
1990s Pop - 17
1960s Pop - 9
80s Superstars - 9
Bowie - 8
Punk - 5
Scottish Pop - 5
Xmas Movies - 3
Rom Com - 2
Which rather suggests the books sell for reasons other than the ad campaigns. Let us see if my frantic tweeting makes a difference, or the article about Scottish Pop in yesterday's Sunday Post, or the impending Eurovision semi finals and final, which I've lined up tweets to accompany. If those turn into sales, we might be working out a method of making these books worthwhile. If not, they may be something I can't get a handle on selling, that were fun to do but a bit of a distraction.
Onwards and upwards. Did I mention I'm drawing some actual proper comic strip right now?
Buy the books:
Pop Star Colouring Annual with 50 images from 70s to now
Kev F Sutherland, as well as writing and drawing for The Beano, Marvel, Doctor Who, and graphic novels adapted from Shakespeare, runs Comic Art Masterclasses in schools, libraries and art centres - email for details, and follow him on Facebook and Twitter. He is the host of the podcast Comic Cuts The Panel Show.
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