Assisting HK Berwick

HK Berwick, having written their two debut novels at the end of 2022, is finally putting them on sale at the start of 2024 and I am helping with their marketing campaign.

Dead Man's Jest goes live on Kindle on Jan 20th, with To Slay The Dane following in February. 

The first thing we have tried to promote them is a Facebook ad. It ran for 7 days, reached 2206 people, cost £17.47, and got 104 link clicks. At the end of that week, Dead Man's Jest had 9 advance orders and To Slay The Dane had 6. Once the ad campaign stopped, pre-sales stopped.

A second ad campaign is about to start. Running for another 7 days, this time it is aimed at the USA as well as the UK, and targets readers, cozy mystery, crime fiction, e-books and books. Let us see what that does to uptake.

Update: After a week of the second ad campaign pre sales had not gone up a single inch. DMJ has 11 (which it had just before the campaign launched) and TSTD still has 6. Not a single ARC review has been posted, after 24 people have downloaded the book.

The second prong of the campaign has been to attract ARC (Advance Reader Copies) readers, who will hopefully review the book. They also get added to the Readers Group or mailing list. This request has been shared around a number of Facebook groups and has so far attracted 23 people who have downloaded the book, of whom 13 have left their emails to be added to the group. In short, we've sold 15 books and given away 23. This is, I'm told, how you make your fortune.

Let us see what the new year holds, when these books finally go live. Stay tuned for news.

Thurs 4 Jan: First Amazon ad campaign begins. £2 per day spend.

Sat 6 Jan: This has added no new orders

Fri 5 Jan: Third Facebook ad campaign begins. £2 per day spend.

Sat 6 Jan: This has added no new orders

Dead Man's Jest by HK Berwick, available to pre-order now