Wednesday, 16 September 2009

Will there be another British comic?

The nostalgic reprints of old comics in this week's Guardian has prompted a lot of reflection, with we old comics lovers remembering how great and influential the comics of our childhood were, and bemoaning their loss.

But what can the future of British comics possibly hold? I teach comic art to kids all over the country and find a few things to be universally true. Firstly that kids love comics. When they are shown a pile of comics they seize upon them and want to have more to look at. Aged 8 to 12 in particular they will pass them around saying "have you seen this?", marvelling at the artwork and getting engrossed in the stories.

Secondly they love producing comics. Once I've shown them how simple it is to tell a story in pictures, and the various tricks and techniques which mean you don't have to be the greatest artist yet to communicate clearly in our artform, I find stories regularly flow from kids who've had difficulty expressing themselves in words alone.

As an aside to this, the power of comic strip as a teaching tool for literature is undeniable, and quite a revelation to teachers I work with. I quote the example of my schooldays when, in primary school, I had the best reading age of my class because I'd read since the age of 5 Marvel comics. This meant I'd seen words like "thermonuclear device" and because the words came very clearly, in a voice bubble, from the mouth of say The Hulk or Spider-Man, I could easily work out their context and guess at what they meant. Kids picture books, where the words are over here and the pictures are over there and never the twain shall meet, simply do not teach kids to read as well as a comic strip with voice bubbles does.

To return to my point, the third thing I find in schools is that hardly any kids have read any comics. If anything they've read the Beano. Though that is predominately a middle class or Scottish thing. In England, and especially among more working class kids, if I ask them to name a comic or a comic strip they mostly likely name a cartoon off TV or a magazine. They are almost totally unfamiliar with the artform called the comic strip. And if they do read The Beano, what do they do when they've outgrown that? A lucky few go on to read Simpsons comics, and a small number of teenagers become readers of Japanese Manga. One in 100 reads US comics, most not even being aware that Spider-Man and Batman started life as comics. Where, they ask me, would you buy a Batman comic? And in most cases, unless they live in one of the few towns with a comic shop, I can't answer them.

So what could we do about comics? Is it worth reviving them, and if so how? Obviously I think it is. I think if we allow this artform to die, so that everyone in the UK will be as unable to read a comic strip as those idiots they got to review them on Radio 4's Front Row last week (2 out of 3 reviewers, of Bryan Talbot's Grandville & Ian Rankin's Constanine, professed some perverse pride in their ignorance of the comic strip artform and made me want to slap their posh bookish heads) then we are committing a cultural crime akin to never staging an opera ever again, just because they're too expensive to stage and hardly anyone goes to see them. Other artforms have their champions, from poetry and folk music to opera and dance, so why not comics?

I've given it my stabs over the year, and I think I probably won't be bothering again in a hurry. My two best efforts to revive comics publishing were both overambitious and under-supported.

The first was The Big Comic.

In 1991, seeing the profusion of free papers that were coming through letterboxes nationwide, I re-envisioned the old American notion of the syndicated comic section. Essentially I took Will Eisner's Spirit section idea, and presented it to the free papers. Only one bit, the Weston Super Mare Admag, who ran a four page section with strips interspersed by ads, for one week, before being told by their head office that they weren't allowed to show such initiative. The syndication model, which meant the papers paid for the art based on the circulation figures that they published on their front cover, would have meant the strips costing next to nothing to each paper, while reaching potential millions of readers, and forming an attraction that set their free paper apart from the rival in their local market. Oh it was genius. But no publisher agreed with me, most of these papers being run by a small number of parent companies who had their marketing strategies all thought through. And of course now, with the development of the internet and the financial slump, free papers are history, and the Big Comic's entire premise a nice idea that could never work now.

My second concept was to avoid the newsagents and to sell a comic on the streets.

My starting point for Street Comic was "imagine if the Big Issue was good and you actually wanted to buy it for its content, not just out of middle class guilt". I still feel this idea has legs, and maybe someone will make a fortune selling comics in the streets of Britain. I researched it, and it's do-able. But if anything put me off, it was the DFC.

You see I assembled a dummy for Street Comic, and for all the world, it seems to me pretty much identical to what The DFC came up with. I mean to say the two comics were totally different, the DFC never saw my dummy or anything (we had one creator in common, the brilliant Laura Howell), but editorially we had the same idea. And that idea was quite old fasioned. We'd invented an anthology comic, like had existed in our childhood, with a mix of comedy and action, a little bit bandes-dessinee, a little bit Eagle. And of course the DFC bombed, despite being of the highest quality. And someone somewhere is 100s of thousands of pounds out of pocket over that noble experiment, which is not something I can afford to be.

So, if I've given up on creating the next great British comic, who's going to? I wait to be surprised.


Pete R said...

Agree with all of that. There was one thing that bothered me about the DFC and David Fickling's belief in the power of word of mouth, it was all just a bit too 'Oxford'. Caption last year had the DFC attend in force. It was like most of the creators lived nearby. I would have loved to plot a map of subscribers overlaid with where the creators lived. I couldn't find anyone i comic loving Glasgow who ever seen a copy.
Pete Renshaw

Gary Northfield said...
This comment has been removed by the author.
Gary Northfield said...

What a strange comment. Perhaps the creators who attended Caption attended because they happened to live nearby and the rest of us were too busy with our work to find time to travel. DFC creators came from all over, including (off the top of my head) Birmingham, London, Brighton, Cambridge and Ireland. I also did workshops in Wales where some children were well aware of the DFC.

Related Posts Plugin for WordPress, Blogger...