I asked a question on Facebook, hoping to find peoples feelings about the economics of Edinburgh Fringe 2014. Here are some replies.
Kev Sutherland: Is it possible to get a coherent verdict on Edinburgh Fringe this year
or do 1000 different people have 1000 different opinions? Here on
Facebook I've read a few people having a hard time, others having their
best.
Some say audiences are low, some that reviews are hard to get, others have a view on everything. Anyone else want to sum up Edinburgh 2014?
Ewan SpenceI
think 1000 people = 1000 views is about right. From slightly outside
the performer space, it does feel like the 'mythical' ability of the
Fringe to self-correct itself has decided to address the issue of ticket
price (through the Free Fringes, a more
picky crowd of punters, too many venues, etc); I think that's happening
to media coverage online, the print media feels sparser, BBC coverage
is up but rather focused on the top of certain verticals, and the online
sties feel a touch in flux. In summary... changeable conditions. Like hail, rain, snow, wind, and sun, all in one hour. So Thursday then.
Ewan Spence"Comedy
coverage", i.e. one third of the shows, and we won't call them reviews
so we can use them to get on the telly comedy panel quiz chat show
things
Lewis CookPersonally
it was my best Edinburgh ever (though this is largely because my
previous 2 fringes were awful, its taken me 4 years to get back) got
some nice reviews in a nice venue and most importantly, performed a show
I actually liked. This year felt like there were more shows than
audiences and the power of free venues seems to be growing stronger and
stronger.
Matthew PerretI
have noticed a polarisation.... top-end business as usual, Free Fringe
generally thriving.... and a squeezed middle of smaller rooms in the big
venues struggling to compete with the free shows and "big names"...
(Personally: my first Free Fringe run, and I'm absolutely delighted,
though it's tough getting reviewers in).
Jordan RaskopoulosWe
were around 95% tickets sold. However we sold a lot less merchandise
than in previous years; we put that down to the economy and the fact
that folks have moved on from physical media. I think we'll be moving to
a digital solution in the future; USBs or download cards. On
a more general note, on more than one occasion I saw groups looking at
the GB lineup and overheard them say to one another "shall we go to a
free venue instead?". It definitely seems that the middle is being
squeezed out. Folks will pay to see a headline act but are avoiding
risking their cash on smaller shows in ticketed venues.
Kev SutherlandInteresting
takes here on the "squeezed middle", which I guess are shows you "take a
punt" on, in the Fringe sense. I spoke to non-comic friends who'd
booked a disappointing number of shows by people "off the telly", though
their take-a-punt shows were reassuringly theatre things that they'd
got through word of mouth. But, yes, that's the area where Free Fringe
makes punt-taking a lot safer.
Fred FerencziSome venues are diabolically unsuitable for comedy.
Steve GriffinA lot of hard work, but definitely worth it!
Salvatore MonelloSome if the best venues are too far away from the necessary footfall ,and sound systems can't be relied on
Gary LynchRain.
Very low international visitor numbers. Dreadful service everywhere,
buying a drink or getting food is a project. Rain. Serious re-think
needed about whether it is worth doing the Free end of things. Serious
re-think needed about whether Edinburgh
is worth doing at all when an old and feeble joke wins the joke of the
fringe award. Yeah, you may have guessed I am not in tremendous love
with it right now.
Sean BrightmanUseless street team, inconsistent numbers, terrible
suffering financially. But rewarding at times. At the moment, I'm with
Gary on this one.
Bob Walshfor
me on the Free Fringe on 3rd consec Year with the same show that my
numbers were up at the expense of that much talked about squeezed middle
(I don't pay money unless I know of or have been recommended shows or
acts ) so punters up but money per punter down despite highest quality
shows yet and bigger name guests. for me still, a good one ! ! delighted
about many of the same punters back again for 3rd year !
Jordan RaskopoulosThat's
interesting, Bob. I'd like to know more about if the money donated per
punter was down across the board for a lot of the free fringe program. It
definitely felt like folks had a lot less to spend this year. We had
plenty of people wanting to come to our meet and greets wanting photos
and autographs but not many walking away with merchandise.
Wil Hodgson Well,
judging by the fact I've had my best numbers since at least 2010 (in
spite of a total lack of reviews) I reckon taking a foray into spoken
word was a good move this Fringe. Thanks to everyone who came to the
show. If I can take it tour then I will.
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