Monday, 10 August 2015
Now that's what I call flyering - 100 sales added in a day
Today was the first day I was able to do proper flyering at Edinburgh this year, and it paid off. Total sales to date have gone up from 671 at the end of last night to 771 at the end of tonight (Sunday 9th). 100 sales added in one day, that looks very impressive on the graph I can tell you.
On Wednesday, Friday and Saturday I had Comic Art Masterclass days, only leaving me able to flyer a little bit in the evenings (and not at all on Friday when, of course, we had our first sellout), and on Thursday I had to wait in half a day to get shirts delivered. So today, Sunday, I got stuck in early (even allowing for Hev & I to go to Ikea for her to get a laptop table) and flyered from about 12.30 till 4, then had quite a long power snooze, then flyered again from about 7 till 9, then prepared for the show, did the final flyering of tables in the Gilded Balloon outside bar on the way into the show (which I think makes a big difference, hooking those final undecided punters) and that was the day. And sales for today's show went up from 26 this morning to 63 by the end. In our 90-seater, with the remaining spaces taken by pass-holders, we're filling up every night, and on target for more genuine sellouts in the days to come. (Except Wednesday, when the 2-for-1 offers end. That stands at a worryingly low 9).
And by the way it was a great show tonight. The physical bits and the audience interaction are expanding so much that we may be able to cut more stuff out. We've already lost Robert de Niro, and tonight had to lose a big chunk of the Bank Robbery. I'm thinking we could lose Coppers Cabana - though when I suggested that, Alia the technician said she liked that bit. That's the odd thing with this year's show, it has a lot of Marmite portions. Tonight (Sunday) they loved Black & White Minstrels and Hello Muddah Intifada, the two most contentious parts of the show. Other times those bits get a very cold reception. You never can tell.
For the next 3 days I have Balerno school classes, so a slight dent in flyering time, but not as bad as last week. And, blimey, we've been in Edinburgh a week already. Time flies when you're having a good time. And no, I've not seen a single other show yet. When the dust settles, and the classes slow down (and we sell out Wednesday) we'll see.
The Scottish Falsetto Sock Puppet Theatre present Minging Detectives, every night at 10.30pm at the Gilded Balloon, from Aug 5th - 30th at the Edinburgh Fringe. Book now.